Representing a business that lacks an identity, logo, website or branding can be challenging, with a need to convey the business’ theme and emotion without relying upon the usual elements, like trying to create something giving the impression of a house without actually building a house.
Yoga Kiss is a casual but growing business that has no established identity. Creating these advertising postcards, a direct appeal to the target demographic was required in imagery, fonts and colours. Added to this, a significant amount of information was needed to be conveyed.
Clean, simple, obvious – the cards represented the business without implementing the usual graphic elements.